Saturday, June 11, 2011

The power of impulse buying

Impulse buying is a rather strange thing. If we could make more people buy things at an impulse, perhaps we would just need to figure out how to get more people through our doors or into our web portals. 

I propose we define impulse buying as follows: Impulse buying is a phenomenon where people buy things that they did not plan to buy beforehand. Sounds rather clunky if you ask me. Let us try to make this a little better. Impulse buying is buying on a whim. 

How could we drive up impulse buying? 

The first thing we can do is make impulse buying fun. If it seems like fun, people will do it and they will do it repeatedly. How do we make shopping fun? Well, clean and spacious stores with bright lights, huge mirrors, and soft music seems to work for Macy's. However, we need to see what others are doing too. Perhaps, we could learn a thing or two from casinos. 

A second thing to consider is to disguise impulse buying. Let us try to make it look like it is not purchases at an impulse. What if we could trick people into believing that they really need that wall to wall mirror in their bedroom or that a huge sixty five inch LED television or those nine inch heels could save their marriage? Of course, it seems unethical now but we need to push the boundaries, right? 

Well, that's about it for now. More on this after the seven pm news. 

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