Yesterday I found myself chiding someone for going to a website I
didn't recognize. Where does that put my mental model of the web in
{{current year}}? Thinking back to my own web use, I can see something
disturbing happening: my web browsing has coalesced into a small
number of web sites. I think this is worrisome if more people think
like me. How is a new service supposed to gain traction if everyone is
wary of trying it?
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Please be kind.