Monday, February 24, 2014

If you love them, set them free: A note to email list managers

It is true for list managers as well. Make it easy for people to leave your email lists. Look at what Woot is doing with a big button on top. 
Don't make your subscribers rely on Google's unsubscribe button. Take charge and add easy way to unsubscribe and make it prominent. You could see a drop in subscribers but that is not necessarily a bad thing. Good luck!

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