Monday, October 3, 2011

Verizon FiOS customers may soon get targetted ads based on their physical address

Dear Valued Customer,                                                                                                                   en español

Your privacy is an important priority at Verizon.  We want to let you know that Verizon will soon participate in a program that will improve the ability of advertisers to reach our Verizon Online customers based on your physical address.  The goal is to provide online ads that may be more relevant to you.

This program uses your address to determine whether you reside in a local area an advertiser is trying to reach.  However, Verizon won’t share your address with advertisers as part of this process.  Advertisers won’t know it’s you specifically or where you actually live.  If you do not want us to allow advertisers to send you ads based on your geographic area you can let us know by selecting here.

What does this mean for you?

Certain ads you’ll see while browsing the Internet may be directed to you and other Verizon Online customers in your area, so these ads may be of more interest to you.  For example, a pizza chain may want to deliver their ad to give a special offer to people living in a particular area.  Using this program, national brands and local businesses can tailor their offers, coupons, and incentives to your local area.

Protection of Your Personal Information

Verizon protects your personal information as described in our privacy policy.  You can learn about Verizon’s ad practices or let us know that you do not want to participate by selecting here.  If you don’t want to participate, you will need your User ID and Password to access the opt-out page.  Please note that declining to participate won’t impact the number of ads you see, just their potential relevance to you.

For answers to your frequently asked questions, select here.



All links redacted for privacy concerns. Personally, I don't see any problems with localized ads except... where will I see these ads? I hope Verizon is not planning on hijacking my mistyped (should actually be and serve ads on the search landing pages or even worse, inject ads into the websites I view. I maybe paranoid here and I hope I am wrong but where else will Verizon serve these ads?

No comments:

Post a Comment

Please be kind.