Launching soon?

Here's the quote from the screenshot: 

Friends, Family, and Coworkers are groups to help you organize your contacts. You can move contacts in and out of these groups at any time. Various Google products let you share information with people in these groups.

In addition, you can create a Google profile to help people in these groups keep in touch with you. They will be able to easily find your profile from various Google products.

Is this a sign of Google circles?

Perhaps this is the way of them saying -- clean up your google contact list as google circles is coming.