According to the legal definition of lobbying vs advocacy on NP Action says "generally only includes activities that ask policymakers to take a specific position on a specific piece of legislation, or that ask others to ask the same".
The following data is from the lobbying database from open secrets.
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| data: Senate Office of Public Records compiled by CRP |
In simple words, lobbying is an effort (single or collective) geared toward a single goal. Specific lobbying issues can include things like "Continued eligibility of the medical school to participate in the federal student loan programs operated by the US Department of Education" (via open secrets, lobbying report in pdf).
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